If sales is running blind
If your sales team often encounters blind spots with regard to potential customers, they do not have enough knowledge:
- What criteria is used to decide upon a purchase; what is driving the purchasers and what about the broader context of your company?
- Which maturity level is requested by the customer. Automotive companies traditionally set out higher requirements for sales staff compared to the metal industry, for example.
As potential customers seldom make such elements transparent, your sales team is often running blind. And, as a result, will reduce your chances of delivering a successful deal. It’s time to change this.
Through mirror training, sales will discover...
- The role of purchasing in your business. Is it strategic or transactional?
- Questions raised by purchasers and how to prepare accordingly
- How purchasing defines TCO (Total Cost of Ownership) and, more importantly, how you can anticipate and provide seamless solutions.
The objective? Sales people who think and act pro-actively with purchasers using expert proposals, tailored to the requirements of a given industry.
What does this training offer you?
Increased sales and/or higher level of efficiency
If your sales team knows what a purchaser needs, they will offer the right solution and thus credibility improves – as does the chance of securing a deal.
If your sales team knows what a purchaser needs, they will offer the right solution and thus credibility improves – as does the chance of securing a deal.
Insight into what drives purchasing
No need to bypass a difficult purchaser. Understand what drives him/her, distinguish yourself from your competitors and build a solid partnership.
No need to bypass a difficult purchaser. Understand what drives him/her, distinguish yourself from your competitors and build a solid partnership.
For whom is this training?
For experienced sales people or young potentials who are quickly up-to-speed. A certain sales maturity and desire to listen and learn are required to make this mirror training a success.
Why are customers enthusiastic?
An interactive mirror training, given by a professional with relevant experience in your industry, is unique.
Obtain relevant insights immediately. Your sales team raises questions pro-actively; this mirror training hooks into this approach. This way, your sales team can get a head start and you will see immediate results.
This training is focused on the essence of purchasing. No useless theories or extensive PowerPoint presentations, just straightforward core insights and clear priorities for your sales teams.
Practical info
- The mirror training is tailored to your context, sector and challenges via initial "discovery" interviews.
- The training takes one business day and works best if provided in one “shot”.
- Between 4 to 10 participants, enabling maximum interactivity and an optimal learning curve.
- Training can be provided in Dutch, French, English or German.
- Participants receive an English-language workbook with insights and actions.
- Book a location where your people can attend without any disruption.
